ABOUT US
Irene Santoso
Digital marketing and advertising specialist
Who I Am:
Hello, I am Irene Santoso, a versatile digital marketing specialist with a passion for leveraging data analytics to drive strategic decision-making. With a sound background in both digital marketing and data analysis, I bridge the gap between creative campaigns and measurable results, ensuring maximum ROI.
My Journey:
Starting as a marketing scientist with a PhD in digital marketing and advertising, I have worked with multiple companies in developing and executing data-driven marketing strategies to enhance online presence, utilizing social channels and SEO to increase website traffic and conversion rates, and using AI powered tools such as Google Analytics, SPSS, and Tableau to analyze user behavior and campaign effectiveness, and to generate regular reports, highlighting key metrics and recommending optimizations.
My skills include:
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Market research
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Marketing & advertising research
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Business intelligence and competitor analysis
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Digital strategy development
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Search Engine Optimization (SEO)
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Social media management
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Marketing automation
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Analytics and Reporting
I have honed my expertise by creating and implementing effective and comprehensive digital marketing strategies that are aligned with overall business goals. I consider the nuances of various digital platforms and stay abreast with the ever-evolving trends in the digital landscape. However, my approach extends beyond the creative realm. With a keen interest in data analytics, I measure and enhance campaign performance and extract meaningful insights from complex data set to inform actionable business decisions.